Paper Prototype

Usability Testing

I conducted virtual interviews with 4 participants using a set scenario including 5 tasks, each of which testing a different area of our app.
        Task 1 tested our onboarding experience by asking our participants to create an account.
        Task 2 tackled the profile by asking participants to set up their in app presence for other users to see.
        Task 3 tested our Connections flow by asking our participants to add a friend to their page and then check out their profile.
        Task 4 tested the navigation and flow by asking participants to look up a ritual and add it to their grimoire.
        Task 5 tested the shopping feature asking participants what how they would add spell materials to their Wishlist.

**Key Findings & Iteration Improvements
Positive:
     + Movement through the onboarding section was pretty seamless for interview participants.
     + Movement through the editing profile process appeared easy once “edit profile” button was found.
     + 4/4 participants liked the shop feature.
Negative:
    - Observed boredom at Home profile with 2 participants.
     - 4/4 participants commented on the placement and/or difficult noticeability of the “Friends” button at top of page.
     - ¾ participants mentioned difficulty in differentiating which Completed spell piece to click on or how to tell which posting        would be which spell.

Final Wireframes!

Planning & Development

1.    Review, Organize and Outline all research, notes, deliverables, sketches, wireframes, etc.
2.    Explore alternate personas and possible user journey's not yet included and create them if plausible.
3.    Determine branding and incorporate imagery.
4.    Create High-Fidelity Prototype.
5.    Test Hi-Fi Prototype with users and gather feedback on both functionality as well as aesthetic.
6.    Determine what it would take to code, test and launch product. Consult a development professional if there is not one already        on the team.
7.    Present findings and build plan to Stakeholder and Client for approval to continue to development stage.
8.    Hire development team
9.    Launch!

At the end of the design sprint, we felt we had 5 main accomplishments!
    1.    Created an app that doesn't make a joke out of spells and rituals but rather approaches the belief system in a spiritual way.
    2.    Allowed for connection and community building within the app.
    3.    Created convenience for shopping and supply gathering.
   4.    Focused on positive spells and rituals used for love and light.
    5.    Brought it altogether in an operable, consistent and aesthetically pleasing and engaging manner!
‍
The entire process was quite chaotic, but in time, each step of the process came together nicely. During the stakeholder and client presentations, I learned of a few more areas that could still be improved upon. The first being the flow and order in certain parts of the slide deck, and the second was in an iteration improvement where I added a hover action for a mobile app… think about that. Mobile applications, such as on an iphone, are generally touch-screen. There are no hover actions! This is something that will need to be touched upon once we dive into the typography and branding. These links need some other ways of differentiation from regular body text and headings.