Nuttri-Babe

An Organic baby food and nutrition tracker app for on the go parents!

How do parents ensure their new little bundle of joy is getting the nutrients they need to grow healthy while balancing the busy schedule of today's world. This app allows parents to create a nutrition plan for their children by choosing freshly made meals based on age ranges, diet preference, and budget and then get these selected meals delivered straight to their door!

View Prototype

Role

Research
Content Strategy
Design
Brand & Identity

Deliverables

User Journey
Personas
Site Map
User Flows
Competitive Analysis
User Surveys
User Stories
Sketches
Wireframes
Usability Tests
Style Tile
Mood Board
Hi-Fi Prototype
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Tools

Figma
Google Forms
Canva
Maze

Problem

Although similarly structured food delivery apps and websites exist for adult meals, the selection of existing websites for baby/ toddler food delivery are few and far between. The existing baby food and nutrition tracker apps are lacking key features, incredibly non-engaging and only provide directions on how to make the recipes yourself which may serve the stay-at-home mommy or daddy, but what about the working parents?

Audience

Mainly 20-45 year old working moms and dads who have a busy schedule and wish to keep their babies as healthy as possible on-the-go.

Solution

Nuttri Babe partners with local farms near you to provide meals using the freshest organic and non GMO ingredients that are safe for parents’ little loves to enjoy. This app also allows parents to personalize their children’s meal plans using machine learning based on family size, allergies, and diet preferences. Additionally, Nuttri Babe contains bonus features allowing parents to return to the app to track their children’s preferences in an on-going fashion by reporting which foods they have tried and whether they liked them or not.

Discovery & Research

Competitive Analysis Data

Baby food chart app competitive SWOT analysis

User Survey

I conducted a user survey with 37 potential users in combination with 5interviews to collect both quantitative and qualitative data to validate the need for Nuttri Babe’s service and community interest. The target audience was any individual whom has children or takes care of children under the age of 10 years old.

Are you a Mother, Father or Care giver pie chart survey results

How many hours a week do you work pie chart survey results

From the survey results, I found that 83.8% of respondents were female and 54% of users fell between the ages of 18-35 yrs old.
Additionally, we found that 78.9% of survey participants work between 20-40 hrs per week.

Bar graph survey results for why you do not/ did not blend own baby food at home.

Bar graph survey results for children age brackets

We found 42% of participants reported not blending their childrens’ food themselves at home because they either do not have the time or do not know which ingredients to use. This finding backed our original theory of a new type of baby food app being in need on the market. A majority of all participants reported caring for children under the age of 10 years old.

84.2% said they may like to know where thefood they are purchasing is sourced from.

Personas

User persona for Steven. Picture of a middle aged man playing with his son in the grass

This is Steven. He is a 30 year old first time father and single first time father at that. His wife passed shortly after giving birth to their son Aspen. They live in Portland, OR and Steven is just trying to do the best he can in taking care of his son by himself on an Art Teacher’s salary. He is incredibly lonely and is fighting through his grief through maintaining healthy habits and appreciating the moments of joy with Aspen.

User Persona chart for Michelle with picture of young nanny playing on bed with school aged girl.

Michelle Figueroa is a 27 year old part time Nanny and full time student, working her way through Nursing school on her own. She works hard in promoting wellness within her community, however, realizes that she herself is not a great cook. To make sure her clients’ children are receiving a balanced and healthy diet, she is lookin for a way to outsource these meals. Having pre-prepared meals delivered would save her an incredible amount of time, allowing her to focus on teaching and playing.

Main User persona for Soniya with picture of young multiracial woman with curly hair on laptop and smiling.

This is Soniya. She is a 38 year old mama of 2 living in New Jersey, IL. She is Married and working long hours as a Director of Marketing. She is often frustrated by the amount of calls she receive pertaining to work on her off time because it interferes with the limited time she has to spend with her family and take care of her motherly responsibilities like providing nutritious meals for her young ones. Soniya simply wants to maintain the health of herself and her family and have fun with the people she loves.

We then decided to take some time to empathize further with Soniya. We chose her as our main persona since a majority of our user survey respondents identified as female and since family nutrition and wellness is oftentimes considered to be Mama’s responsibility in the family.

Soniya user story expanded and 4 other 1 sentence long alt user stories options.

Nuttri Babe app user flow 1 and 2 through sign in and Foods page

Nuttri Babe user flows 3, 4 and 5 through Sources, Meals and Insights pages.

Sketches

Usability Testing

I created a virtual interview on Maze with 10 participants using 6 set user tasks, each of which testing a different area of our app.
           Task 1 - tested our onboarding experience by asking our participants to create an account.
            Task 2 - tackled personalization by asking participants to set up their food preferences and plan options.
            Task 3 - tested the Foods flow asking our participants to search for Veggies and Fruits using filters safe for 6M+ babies.
            Task 4 - tested the Foods flow as well and asked participants to add a particular item to their child’s liked foods.
            Task 5 - tested the shopping feature by asking participants what they would do if they wanted to add certain meals to their favorites list as well as to their cart.
            Task 6 - tested Checkout flow asking users to complete their plan purchase and return to the main menu.
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**Key Findings & Iteration Improvements
Positive:
     + 100% of participants reported enjoying the aesthetic of the app.
     + 100% of participants completed the Checkout mission seamlessly.
     + Only 1 participant was unable to navigate through adding broccoli to their child’s liked foods list successfully.
Negative:
      - 0% were able to add meals to their favorites list directly.
      - Most participants appeared to have difficulty not having the option to enter in their own personal information.
      - 14.3% of participants gave up on navigating through the Meals flow and adding a particular Meal to the Favorites list due to          button and scroll difficulty.

Before and after photo of iteration improvement, adding favorites heart into scroll frame of Meals page.

Before and after photo of iteration improvement, fixing filter overlay size and positioning.

Before and after photo of iteration improvement, adding elements and components of Insights page into scroll frame.

Before and after photo of iteration improvement, adding components and elements to fixed and scroll positions on Meals page.

Prototype & Final Thoughts

1 - Review, Organize and Outline all research, notes, deliverables, sketches, wireframes, etc.
2 - Explore alternate personas and possible user journey's not yet included and create them if plausible.
3 - Re-test iteration improvements.
4 - Update Hi-Fi Prototype with additional improvements.
5 - Find partners. (Local farms, etc.)
6 - Build Development Team.
7 - Begin coding, iterative testing and Launch!